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    Brand Info.

    • Brand HistorySince 2014
    • Store LocationsJapan, Malaysia and Thailand
    • Investment LevelASK


    More than 100 stores in Asia
    The originator is the "Yoshimuraya" at the west exit of Yokohama Station. The characteristic of Iekei ramen is thick noodles with a rich soup made with pork bone+chicken oil (chiyu) and soy sauce sauce. Another appeal is that you can choose the firmness of the noodles, the amount of oil, and the intensity of the flavor. The theory is that toppings are large seaweed or spinach. "Iekei ramen", which originated in Yokohama, is now experiencing an unprecedented boom that has surpassed the Tokyo metropolitan area and spread all over the country. Currently, there are approximately 100 stores.

    横浜駅西口の「吉村家」が元祖。家系ラーメンの特徴は、豚骨+鶏油+醤油ダレの濃厚なスープに太麺を合わせたもの。麺の硬さ、油の量、味の濃さを選べるのも魅力のひとつ。トッピングは大判の海苔やほうれん草というのがセオリーです。"家系ラーメン "は横浜発祥だが、今や首都圏を飛び越えて全国に広がる空前のブームとなっています。現在、店舗数は100店舗を超え、横濱家系最大級のチェーンブランドとなっています。

    Advantages etc

    Franchisor, Garden is a corporate revitalization specialist. The reason Garden Group began revitalizing the restaurant business was triggered by a corporate takeover in 2007. After that, we had the opportunity to acquire multiple companies and proceeded with the rebranding of the food and beverage business. Currently, the Garden Group owns more than 10 brands. These brands are not only directly owned by Garden Group, but also by a number of partner companies. Profitable restaurant franchise packages have garnered attention across Japan. We have cooperated with many partner companies to open new stores and continue to expand our business.


    Contact Agent

    Hajime Kobayashi
    Hajime Kobayashi
    CEO from Biz Rise Co., Ltd.

    Born in Tokyo. After working as a store operations supervisor, employee training instructor, property developer, and store opener at franchisors in various industries such as retail, service, and food & beverage, he was in charge of setting up franchisors and served as a director of a franchise consulting company before establishing Biz Rise Co., Ltd. in 2013. Currently, he provides a wide range of consulting services, including the conversion of corporate businesses into multiple stores (franchising), new business proposals for corporations and individuals, the realization of business concepts, and commercial facility renewal projects. The situations of companies and the ideas of their managers are diverse. While responding flexibly, I believe in a method of gradually approaching solutions to problems that are difficult to solve with a straightforward approach by using a "changing ball.

    東京都出身。小売り、サービス、飲食など、様々な業種のフランチャイズ本部にて、店舗運営スーパーバイザー、社員教育インストラクター、物件開発、店舗出店などを経験し、フランチャイズ本部立上げの責任者、フランチャイズコンサル会社の役員を経て、2013年に株式会社Biz Riseを設立。現在は、法人自社ビジネスの多店舗化(フランチャイズ化)、法人及び個人への新規事業提案、ビジネス構想の具現化、商業施設リニューアルプロジェクトなど幅広い相談に対応している。企業の状況や経営者の考えは多種多様です。臨機応変に対応しながら、直球では解決が困難なことを「変化球」を用いて徐々に解決に近づける手法を信条としています。